- Invest in advertising. Take up Facebook’s boost posting to ensure you’re reaching your audience. Don’t over-invest but it’s great to let your audience know you exist.
- Know your audience. Break down your demographics, geographics and everything in between. Ensure you know what your audience is looking for and what grabs their attention.
- Consistency is key. Keep up regular posting to make sure your followers are always reminded you exist. New clients can see you’re dedicated to your business and how you market yourself.
- Switch up your content. Add some informal posting, such as ‘throwback Thursday's and ‘motivational Monday's. This comes across less like you’re pushing an agenda and is a great way to break up sales posting.
- Look at what works. Look into your insights and break down what attracts the most views/ click-throughs. Understand why this works and replicate an aspect of that throughout your posting.
- Know your audience. Break down your demographics, geographics and everything in between. Ensure you know what your audience is looking for and what grabs their attention.
- Consistency is key. Keep up regular posting to make sure your followers are always reminded you exist. New clients can see you’re dedicated to your business and how you market yourself.
- Switch up your content. Add some informal posting, such as ‘throwback Thursday's and ‘motivational Monday's. This comes across less like you’re pushing an agenda and is a great way to break up sales posting.
- Look at what works. Look into your insights and break down what attracts the most views/ click-throughs. Understand why this works and replicate an aspect of that throughout your posting.
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